Message Dialog This area is to show errors (if any) caused due to user input/ or system errors. Display Update Message This area is for displaying update messages.
Maidenform Maidenform Love the Lift Push Up & In Demi Bra Product #: DM9900
USD 18.99 18.99 In Stock
3 of 37

Maidenform Love the Lift Push Up & In Demi Bra

Style # DM9900
Regular price $44.00 Sale price $18.99
Get lifted up, not strapped down! Demi bra lifts up & pushes in for your sexiest silhouette!
  • Designed with Wonderbra®, this underwire bra pushes in for natural cleavage.
  • Sexy plunge neckline.
  • Side shape and push-in design enhances your shape and creates a perfect narrow profile.
  • Smoothing side wings for comfortable support around your body.
  • Fully adjustable straps.
  • Details vary by color: some colors have lace or mesh, some have double straps front or back. Most colors have J-hooks in back to convert to criss cross.
+ More Details
nylon/spandex
Imported
Care:Hand wash cold water, with like colors. Do not bleach. Line dry. Do not iron.
    Select Color: Color:
    Product Image
    • Black w/Gentle Peach Lace
    • White
    • White/Blue Whimsy
    • Rising Smoke w/Gentle Peach
    • Wild Strawberry w/Peach Lace
    • Evening Blush w/Rose Petal Cream Lace
    • White w/Paris Nude Lace
    • Guava Pink w/Shell Pink Shimmer
    • Purple Rose w/Sheer Pale Pink
    • Black w/Body Beige
    • Embark w/Black
    • Black/Body Beige Lace
    • Deep Cerise w/ Galactic Red
    • Latte Lift w/Black
    • Dark Water Teal w/Black
    • Navy/Black
    Sizing & Size Charts
    Band Size:
    Band Size
    • 32
    • 34
    • 36
    • 38
    • 40
    Select...
    Cup Size:
    Cup Size
    • A
    • B
    • C
    • D
    Select...
    SIZE & FIT GUIDE
    Selection
    Add to Cart Save this item to My Favorites list

    Maidenform Love the Lift Push Up & In Demi Bra

    Style # DM9900
    Get lifted up, not strapped down! Demi bra lifts up & pushes in for your sexiest silhouette!
    • Designed with Wonderbra®, this underwire bra pushes in for natural cleavage.
    • Sexy plunge neckline.
    • Side shape and push-in design enhances your shape and creates a perfect narrow profile.
    • Smoothing side wings for comfortable support around your body.
    • Fully adjustable straps.
    • Details vary by color: some colors have lace or mesh, some have double straps front or back. Most colors have J-hooks in back to convert to criss cross.
    nylon/spandex
    Imported
    Care:Hand wash cold water, with like colors. Do not bleach. Line dry. Do not iron.
      ADDED TO YOUR SHOPPING CART
      ea.

      What Others Are Saying

      Maidenform Love the Lift Push Up & In Demi Bra is rated 4.5 out of 5 by 98.
      Rated 4 out of 5 by from Looks Very Nice On Her Gave it to one of my girlfriends to wear with a sequined designer dress I gave her. Looks very nice on her!
      Date published: 2019-07-19
      Rated 5 out of 5 by from Small boobs Perfect bra for small chest! Seems to be good quality. Love it and will be ordering more.
      Date published: 2019-07-14
      Rated 5 out of 5 by from The perfect bra Beautiful lift, no gapping, just an overall great fit! Highly recommend. I own this bra in multiple colors and styles.
      Date published: 2019-07-03
      Rated 2 out of 5 by from Too much padding I loved the look of this bra and based on other reviews I ordered one band size up, but this bra wasn't for me. There was no need to order a larger band size and I should have ordered my regular size...but There is a LOT of padding in this bra to the point that it looks artificial and ridiculous. I am a 34D. I was looking for a push up bra to enhance my own assets and did not need to add 1-2 cup sizes through paddimg. I can see the need for an A cup to need extra padding to help achieve a pushed up look, but life-preserver size padding is not necessary!
      Date published: 2019-06-26
      Rated 4 out of 5 by from Gives you the little extra that nature forgot. As others have stated, bra is thicker than expected and it takes a little adjusting to get it to fit just right, but once you get it where you want it, the bra is really comfortable and helps fill out where you need the extra help. The price certainly is reasonable.
      Date published: 2019-06-26
      Rated 5 out of 5 by from Push-up bra Very pretty and comfortable. Not a lot of padding and just enough push up. I ordered 2 more.
      Date published: 2019-06-26
      • y_2019, m_7, d_20, h_16
      • bvseo_bulk, prod_bvrr, vn_bulk_2.0.12
      • cp_1, bvpage1
      • co_hasreviews, tv_13, tr_85
      • loc_en_US, sid_DM9900, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
      • clientName_hanesbrands

      I have the Maidenform 9839 style bra. Will this fit me?

      Asked by: Thumbelina
      The Maidenform 9839 and DM9900 look very similar.
      Answered by: Hanes Customer Service2
      Date published: 2018-09-22

      I wear Maidenform Love the Lift Satin & Lace Push-Up Bra DM9900 in size 32A, they fit me well. Will Maidenform Love the Lift Push Up & In Demi Bra DM9900 fit me? Are these two bras have the same cup shape and padding? Thanks.

      Asked by: Yasmin
      Yes.
      Answered by: caevan
      Date published: 2018-01-28

      I have the Maidenform Love the Lift Push Up & In Demi Bra. In the color Evening Blush w/Rose Petal Cream Lace. I checked everywhere to find the matching panties. Can you send me the link to the matching panties.

      Asked by: Matchingpanties
      Currently we are not manufacturing a matching panty.
      Answered by: caevan
      Date published: 2018-03-23

      Is this bra shipped in a box or a plastic tyvek-like envelope? I've ordered this same bra from two other online retailers and both arrived damaged with the foam cups permanently creased and wrinkled from poor cup protection.

      Asked by: SeattleGaltoo
      We ship our orders in a plastic bag.
      Answered by: Hanes Customer Service2
      Date published: 2018-10-23

      I have what I call the east & west girls.  am looking for a bra that will push them in (towards center) & lift them up but without adding to my 36C size. I also would like to avoid backfat/wing so I don't want the straps digging into my skin. 

      Asked by: Loli100
      Perhaps you may like one of the following: 18149, 19423, M09350, BB002, or PSS520.
      Answered by: Hanes Customer Service2
      Date published: 2018-01-25

      Are there matching panties???

      Asked by: Lorebelle
      We do offer Maidenform panties. Under the panties tab, just click on Maidenform and it will bring up all of the panties we offer in that brand.
      Answered by: Hanes Customer Service2
      Date published: 2019-02-13
      • y_2019, m_7, d_20, h_16CST
      • bvseo_bulk, prod_bvqa, vn_bulk_2.0.12
      • cp_1, bvpage1
      • co_hasquestionsanswers, tq_6
      • loc_en_US, sid_DM9900, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
      • clientName_hanesbrands