Message Dialog This area is to show errors (if any) caused due to user input/ or system errors. Display Update Message This area is for displaying update messages.
Playtex Playtex 18 Hour Sensational Support Wirefree Bra Product #: 27B
USD 16.49 16.49 In Stock
19 of 42

Playtex 18 Hour Sensational Support Wirefree Bra

Style # 27B (previously #7717)
$35.00 $16.49
"Great coverage and support. Definitely my go-to bra!" — Customer Review

  • Signature M-frame adjusts to your shape for perfect customized fit.
  • Softly seamed wirefree cups give you naturally shapely support.
  • Exclusive Spanette® fabric stretches four ways for ease of movement.
  • Side and back smoothing eliminates bulges.
  • Floral lace accents and picot trim add pretty touches.
  • TruSUPPORT® bra design provides: (1) higher sides for coverage; (2) fuller cups for natural shape; (3) wider straps for all-day ease; and (4) smoother back for stability.
  • Comfort Cushion stretch straps prevent shoulder strain and adjust in front. (They're non-stretch for added support in DD and DDD cup sizes.)
  • Tag-free leotard back helps keep straps from slipping.
  • Back close has three to five rows of adjustable hooks and eyes, depending on bra size.
  • Previously named 18 Hour Lace Wirefree.
+ More Details
Imported
Natural rubber latex/nylon/polyester/cotton/spandex
Care:Hand wash cold water, with like colors. Do not bleach. Line dry. Do not iron.
    Select Color: Color:
    Product Image
    • Beige
    • White
    Sizing & Size Charts
    Select Band Size:
    Band Size
    • 32
    • 34
    • 36
    • 38
    • 40
    • 42
    • 44
    • 46
    • 48
    • 50
    Select...
    Select Cup Size:
    Cup Size
    • B
    • C
    • D
    • DD
    • DDD
    Select...
    SIZE & FIT GUIDE
    Selection
    Add to Cart Save this item to My Favorites list

    Playtex 18 Hour Sensational Support Wirefree Bra

    Style # 27B (previously #7717)
    "Great coverage and support. Definitely my go-to bra!" — Customer Review

    • Signature M-frame adjusts to your shape for perfect customized fit.
    • Softly seamed wirefree cups give you naturally shapely support.
    • Exclusive Spanette® fabric stretches four ways for ease of movement.
    • Side and back smoothing eliminates bulges.
    • Floral lace accents and picot trim add pretty touches.
    • TruSUPPORT® bra design provides: (1) higher sides for coverage; (2) fuller cups for natural shape; (3) wider straps for all-day ease; and (4) smoother back for stability.
    • Comfort Cushion stretch straps prevent shoulder strain and adjust in front. (They're non-stretch for added support in DD and DDD cup sizes.)
    • Tag-free leotard back helps keep straps from slipping.
    • Back close has three to five rows of adjustable hooks and eyes, depending on bra size.
    • Previously named 18 Hour Lace Wirefree.
    Imported
    Natural rubber latex/nylon/polyester/cotton/spandex
    Care:Hand wash cold water, with like colors. Do not bleach. Line dry. Do not iron.
      ADDED TO YOUR SHOPPING CART
      ea.

      What Others Are Saying

      Playtex 18 Hour Sensational Support Wirefree Bra is rated 4.2 out of 5 by 364.
      Rated 1 out of 5 by from Cup size is wrong I just bought this on May 12th it finally arrived May 24th. Not so fast shipping. And the cup size is huge. It is more like a DD not a C. I would return it but it isn't worth the money to ship it back. Not happy at all. I won't be ordering from here again. This is the second time that the sizing is wrong. Maybe you should take a look at your size chart, and re-do it. I have measured myself as per your chart, and the bra is not the size on the chart.
      Date published: 2018-05-24
      Rated 5 out of 5 by from Love this bra This is the only Playtex bra I can wear and have been wearing now over 30 yrs. Just wish they would make it in other colors like they do their other bras. I would buy a blue, pink, purple. This bra holds me so I don't jiggle, holds my sides in and I feel confident in it. Bought another style bra of Playtex #4693B I couldn't even get it on or shut so I am stuck with it but I am glad I have these #27 style bras.
      Date published: 2018-03-19
      Rated 2 out of 5 by from What the heck is with the cup size! The straps are perfect but the C-cup is really a D-cup, it is HUGE! I have 2" of cup fabric left over and its a mess! I wear C in ALL of my bras with NO problems. What the heck! Also why is is so hard to make a return here! I would reorder this a cup smaller, but I have no clue HOW.
      Date published: 2017-12-05
      Rated 5 out of 5 by from perfect fit and shapes beautifully I love the way this bra shapes my breasts. And it is soooo comfortable. I want to buy more of these but it looks like it is no longer available in most sizes and colors. Please, Playtex, bring this back. The new model does not fit or shape the same.
      Date published: 2017-12-05
      Rated 3 out of 5 by from Cone Bra from the 50's! I liked the way the cups of this bra looked on the model (rounded and natural looking), and the description of the support it provided. The support is terrific: No complaints there. However, the cups on the 38DD (the size I wear) look like rockets projecting from my chest! Remember the bras of the 50's that looked like cones? Well, this one could be from that era. Shame, because the support and construction are superb. Back it goes!
      Date published: 2017-10-12
      Rated 3 out of 5 by from One out of 3 bras fit well I ordered 3 different bras, all about the same size. Either 34 or 36 all the same cup size. Super happy with one
      Date published: 2017-08-24
      • y_2018, m_8, d_18, h_13
      • bvseo_bulk, prod_bvrr, vn_bulk_2.0.8
      • cp_1, bvpage1
      • co_hasreviews, tv_3, tr_361
      • loc_en_US, sid_US0020, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
      • clientName_hanesbrands

      I am wearing 48C but find the cups just a little bit big, if I order a 48 B, is anything going to change other than the size of the cups?

      Asked by: deecorrow
      Band may be slightly smaller.
      Answered by: caevan
      Date published: 2018-07-16

      I need a bra that is NON latex DDD cups. I used to wear under wire but can't now. All the bras I have tried make me look like I have unaboob - need something that separates and holds them up "firm and high" What do you suggest? Thanks

      Asked by: Terry429
      You may want to look at style #5028.
      Answered by: Hanes Customer Service2
      Date published: 2018-06-21

      I love Playtex bras but I need more support but I cannot stand the underwire.  I am a 48C please help me out.

      Asked by: danica01
      Look at styles 1104, 1102, and 1016. You may like these bras.
      Answered by: Hanes Customer Service2
      Date published: 2018-05-29

      I love this bra. I'm just curious I have the straps maxed out and if I need more strap is it a bigger cup or band?

      Asked by: kcorn
      If you are unable to get a few fingers under the band of the bra, you may want to go up a band size.
      Answered by: Hanes Customer Service2
      Date published: 2018-05-03

      Is this product available in black?

      Asked by: jhun
      It is not available in black.
      Answered by: Hanes Customer Service2
      Date published: 2018-04-21

      WHAT IS THE DIFFERENCE BETWEEN A 'DDD' AND 'H'?

      Asked by: BUCKEYE GRANDMA
      DDD is the same as F.
      Answered by: GingerLee
      Date published: 2018-03-27

      is this a 20/27 model?

      Asked by: kalp
      Yes
      Answered by: Milee
      Date published: 2018-04-30

      Is this the same bra as the 18 Hour Classic Soft Cup Bra under a different product name?

      Asked by: prplfrk1
      The same bra.
      Answered by: caevan
      Date published: 2018-03-27
      • y_2018, m_8, d_18, h_13CST
      • bvseo_bulk, prod_bvqa, vn_bulk_2.0.8
      • cp_1, bvpage1
      • co_hasquestionsanswers, tq_56
      • loc_en_US, sid_US0020, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
      • clientName_hanesbrands