PLAYTEX

Playtex believes you deserve the world—and a great bra. That is why we are dedicated to making women’s full figure bras that are comfy, supportive, and designed to fit every body’s curves. 

Wondering who owns Playtex bras and how it got its start? Playtex was founded as the International Latex Company in 1932, as a bathing cap manufacturer, and soon expanded its product line under the Playtex name. Since the creation of our first Living girdle in 1947, we have been committed to making comfortable intimate apparel. After the 1954 introduction of our Playtex Living bra made with elastic, we went on to become the first brand to advertise bras and girdles on TV. Always innovating, we introduced our Cross Your Heart® bras in 1965, followed by our famous Playtex 18 Hour bras® in 1970. Both quickly became household names. In 1991, the Playtex Intimate Apparel division was acquired by Sara Lee Corp. In 2006, Playtex became part of HanesBrands Inc. 

So, what is an 18 Hour® bra? These wireless bras for the full-figured woman feature our beloved TruSUPPORT® 4-way system, which includes: higher sides for coverage; fuller cups for natural shape and support; wider shoulder straps for all-day comfort; and a built-up back for smoothing and stability. Our bestselling bra, the Playtex 18 Hour® Ultimate Shoulder Comfort Wirefree Bra, was introduced in 1994. 

If you want a more contemporary wireless or underwire bra, try Playtex Secrets bras® for all the support, comfort and exceptional fit you expect from Playtex combined with modern styling and innovation. Whether you are looking for a front-close bra, a back support bra, a bounce control bra, a t-shirt bra, or the perfect everyday bra, Playtex offers a wide selection of full-figured bras designed to fit you and your curves. 

Finding the best quality bra means nothing if it doesn’t fit correctly. Not sure what your bra size is or which band size or cup size you should wear? Visit our bra sizing guide to find your correct bra size, quickly and easily.